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Due to the success of our 2020 ‘Let Your Light Shine’ campaign which drove over 25% consumption growth, we are turning up the heat this summer with more digital, social, OOH, and in-store to continue to lead growth and excitement in the category,” says Catalina McCallum, VP of Marketing at GT’s Living Foods.
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“Last summer we experienced the impact of the kombucha category’s first true, 360-degree marketing campaign. The Synergy brand continues to harness the power and popularity of its tropical, fruit-forward flavors. Shine Bright with Synergy empowers people on their health and wellness journeys to prioritize the internal light that shines from within by nourishing the body and mind with raw, real, nutritious foods. Los Angeles, Calif – GT’s Synergy Raw Kombucha, the leading and most sought-after kombucha brand in the world, steps into the summer season with a renewed health message along with a fresh marketing campaign – Shine Bright with Synergy.